Good. To. Go

Good. To. Go is India’s first death literacy festival. Its aim is to normalise conversations about advance care planning, illness, dying and grief.

Why Kintsugi for Good.To.Go?

The golden veins flowing through our festival visuals aren’t just beautiful, they’re intentional. Inspired by the Japanese art of kintsugi, where broken pottery is mended with gold, our design reflects the heart of the death literacy movement.

Just as kintsugi doesn’t hide the cracks but highlights them with precious metal, we believe that grief, loss, and our encounters with death don’t diminish us—they can become sources of wisdom, connection, and unexpected beauty.

These breaks in our lives, like the golden lines in our graphics, tell stories worth honoring. They connect us and remind us that healing doesn’t mean erasing—it means transforming.